Cherry started her career in 1992 at the famous ladies health spa, The Sanctuary, in Covent Garden. Since then she has traveled extensively working as a trainer for well-known professional skin care companies including Environ, where she regularly gave talks on Advanced Vitamin Skin Therapy at professional trade shows; and as a senior national trainer for the CACI non surgical face lift treatment, where she trained fellow skin therapists, nurses and doctors in the CACI procedure in this country and in Europe.
Cherry moved to the United States in 2002 where she worked as a TV make-up artist for Sky News, as well as working as a skin and massage therapist. It was here where she started to develop her signature facials, now known as The Bloom series; a unique set of facials combining scientific skincare and advanced technologies with holistic massage and relaxation.
Cherry also spent time in Sydney, Australia, where she helped two high profile city spas create and develop their very own signature facials.
More recently Cherry enjoys injecting humour into her informative, science-led blogs and Instagram posts as she embraces talking open and honestly about all aspects of her life from being a Facialist, a Mum, life after divorce, post-lockdown business, plus her new focus on fitness in her late forties.